a•parté

Our manifesto

Beauty is a beginning.

a•parté begins with small beauty gatherings in New York.

We’re building a community where women can take time for themselves and get to know one another.

Time for yourself

Sarah’s inspiration comes from quiet afternoons in Morocco and Algeria, when the hours seem to ask nothing of you.

You can take a few hours for yourself without having to justify them. There’s room to talk and listen. You can try something, laugh and let the conversation unfold.

Beauty on your own terms

We believe makeup can bring out what is already beautiful about you. Your taste can change with your mood.

A technique or a new color can help you explore what feels right today. You choose what becomes part of your routine.

In good company

You can take your work seriously and still get carried away over a lipstick. Conversation can wander beyond makeup to whatever is on your mind.

You’re welcome whether you’re new to makeup or have loved it for years. You can come on your own.

Someone else’s question might make you curious about something you’ve never tried. You can share what you know or enjoy listening.

A community taking shape

Sarah will host the first gatherings, bringing her love of beauty and her pleasure in sharing it.

We want the women who meet here to build friendships that carry on beyond an afternoon together.

We hope you leave feeling at ease, with a little excitement about what might follow.